Trademark registration

Your brand is yours until someone registers it first.

We register your company's name and logo before someone else does, with the search done in time to avoid a refusal or a dispute.

The first conversation costs nothing and commits you to nothing.

Prior searchThe right classesFollow-up through to the decision
Sound familiar?

Using a name is not the same as owning it.

And many companies only discover the difference on the day they receive a letter.

You have a company name, a domain and social media. But you do not have a trademark.

The company name in the commercial register and the website bearing your name do not protect the brand. Trademark registration does.

Someone registers first

A competitor, a former partner, an opportunist. And the one who may have to change name is the one who reached the market first, but not the register.

The application is refused or contested

A name similar to one already registered, badly chosen classes. You lose time, you lose the fee and sometimes you lose the name.

The business grew and the registration fell short

New products, new services. A trademark registered for the wrong thing does not protect you for the right one.

Changing name after years in the market costs far more than any registration.

Book a first conversation
What we do for you

Registration done the way it should be.

The hard part is not filling in the application. It is knowing what to apply for, and why.

Prior search

Identical or similar trademarks already registered, checked before going ahead.

The right classes

The products and services the trademark has to cover today, and those that come next.

Name, logo or both

The form of registration that protects what really matters in your case.

Application prepared and filed

With no formal errors and the right description.

Follow-up

Deadlines, any oppositions and the response, through to the final decision.

Renewal

Registration has a term and is renewed. We remind you before it lapses.

How it works

Four steps, and at each one you know what is going on.

The first one costs nothing. The rest only happen if they make sense for you.

  1. Step

    Conversation

    The name, what you sell and where you plan to sell. It costs nothing.

  2. Step

    Search

    We see whether the way is clear, and the risk if it is not.

  3. Step

    Application

    Classes chosen, application prepared and filed.

  4. Step

    Follow-up

    We follow the process through to the decision, and respond if there is an opposition.

Who it is for

We are the right choice if…

It makes sense to talk if:

  • You are going to launch a brand or a new product.
  • You have a company with years in the market and the brand has never been registered.
  • You are going to sell the company: a registered trademark is an asset that counts towards its value.
  • You are about to start selling abroad.

We are not for you if:

  • You want to register a name identical, or nearly identical, to that of a well-known brand.
  • You are only looking to reserve an internet domain.
FAQ

What people ask us before going ahead.

Isn't registering the company name enough?
No. The company name identifies the business in the commercial register; the trademark identifies your products and services in the market. They are different protections, and only trademark registration protects the brand.
Can I register just the name, without a logo?
You can. Name, logo or both, and there are good reasons for each choice. We explain them to you before you decide.
How long does it take?
It depends on the process and on whether third parties oppose it. We tell you the expected timetable in the first conversation.
How much does it cost?
There are the official registration fees, which depend on the number of classes, and there is our work. We tell you both amounts before we start. The first conversation costs nothing.
What if I sell abroad?
Registration in Portugal protects you in Portugal. If you are going to export, we discuss that before the application, to choose the right route from the start.
Trademark registration

Register the name before someone else does.

Tell us the brand name and what you sell. We reply with the next steps and what the search should check first.

  • First conversation free of charge
  • Fees and charges stated before we start
  • A prior search before any application
  1. We read your message
  2. We reply within 48 hours
  3. We book the conversation, free of charge

It goes straight to contacto@smarts.pt. It stays between us: we share nothing with anyone.

Book a first conversation