New ventures and startups

Test the business on paper before testing it with your money.

A feasibility study before the first euro is invested. If the numbers add up, we set the plan in motion and follow it through. If they do not, you find out now and save the rest.

The first conversation costs nothing and commits you to nothing.

Feasibility before investmentBusiness planSupport at launch
Sound familiar?

Good ideas fail too. Almost always on the numbers.

It is not a lack of will or of work. It is that nobody did the sums in time.

The price was chosen by guesswork

If the price does not cover the real cost of serving a customer, every sale deepens the hole instead of filling it.

The money runs out before the sales arrive

Starting up costs more and takes longer than planned. Without a calculated buffer, cash flow is the first thing to break.

The market exists in the founder's head

Friends saying they would buy is not demand. Demand is people willing to pay, and enough of them.

The plan stayed in the drawer

A fine plan that nobody follows is just paper. What counts is what gets done on Monday morning.

Finding out that a business does not add up before opening is far cheaper than finding out with the doors open.

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What we do for you

From the idea to a plan that stands up to questions.

From a bank, from a partner, from an investor and, above all, your own.

Feasibility study

Market, competition, price and costs, with the point from which the business pays for itself.

Three scenarios

Cautious, expected and optimistic, each with cash flow month by month.

Business plan

Ready to show to a bank, a partner or an investor.

Action plan

What gets done first, who does it and by when.

Support at launch

We set the plan in motion with you and correct course using real numbers.

Connection to what comes next

Trademark registration, sales team, first steps abroad, when it makes sense.

How it works

Four steps, and at each one you know what is going on.

The first one costs nothing. The rest only happen if they make sense for you.

  1. Step

    Conversation

    We listen to the idea, the investment you have in mind and the timing. It costs nothing.

  2. Step

    Study

    We do the sums on the market, the price, the costs and the cash flow.

  3. Step

    Decision

    Go ahead, adjust or stop, with numbers in hand and not guesses.

  4. Step

    Launch

    If you go ahead, we follow the execution and adjust the plan to how the market responds.

Who it is for

We are the right choice if…

It makes sense to talk if:

  • You are going to invest savings or borrowed money in a new business.
  • You have a startup and need a plan that convinces investors or a bank.
  • Your company is going to open a new line of business or a new shop.
  • You have an idea and have not spent anything yet. It is the best time to talk.

We are not for you if:

  • You have already decided to go ahead and are only looking for someone to agree with you.
  • You want a generic plan lifted from an internet template.
FAQ

What people ask us before going ahead.

How much does it cost?
The first conversation costs nothing and commits you to nothing. If it then makes sense to go ahead, we tell you the scope of the work and the price before we start, in writing. No surprises halfway through.
What if the study says the business is not viable?
Then you will have received the most valuable information of all, before spending. And we tell you what would have to change for it to become viable.
And when the business starts selling?
If it makes sense, we build and manage the sales team: customer service, quotes and after-sales. See sales management.
Do you help find investors?
We connect business owners with investors, it is part of what we do. But first the plan has to stand up to their questions, and that is where we start.
I do not have a company yet, only the idea. Does it make sense to talk now?
It does, and that is when it pays off most: before spending, not after.
New ventures and startups

Do the sums before you make the investment.

Tell us the idea, the investment you have in mind and when you want to start. We reply with what makes sense to study first.

  • First conversation free of charge
  • Price stated before we start
  • Your idea stays between us
  1. We read your message
  2. We reply within 48 hours
  3. We book the conversation, free of charge

It goes straight to contacto@smarts.pt. It stays between us: we share nothing with anyone.

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